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That means if you can write a funny subject line, you’re going to get a lot of attention.
Depending on the tone your business is going for, you can test out some puns or wordplay to get some laughs and engagement out of your contacts.
Subject lines that are aggressively salesy are often the most likely to be marked as spam.
That means you should avoid loud punctuation like all caps and multiple exclamation points, as well as overtly promotional language like “Buy now” or “Free.” Instead of focusing on promotion, try offering your expertise and sharing information your audience will find useful.
There’s power in drawing people in with a preview, rather than giving away the punchline right at the start.Why should you use questions in your subject lines?Questions are a great way to focus your readers’ attention and pique their curiosity. Using a question will inspire readers to open your email in search of an answer.Try to think of something that will hook your readers and spark their interest.On the other hand, some people respond best to direct instructions.
The words you choose for your email subject lines can have a big impact on whether or not the hard work you’ve put into your email will pay off.