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And that’s a shame, because if you ask any competent Soap Box Derby participant, they’ll tell you the race is won in the prep shop, not at the hill.Well, if you’ve been reading along, I think you’ve figured out what the real message of this Audi advertisement is, but just in case you’ve been napping I will spell it out for you: Money and breeding always beat poor white trash.It certainly worked on me; I felt the immediate tug of nostalgia for a place I’d never been. Note that he’s surrounded by black people, who are shorter and smaller than him.
It’s fabulously, hilariously racist, but it’s only visible for a moment, just enough to reconfirm your subliminal perceptions. It’s a nice touch that a child throws the flag; the suggestion is that this event was put on by the kids, the way Scot Breithaupt started the first BMX races in the sunny So Cal Seventies. Don’t get it twisted; the dad, not the daughter, is our protagonist. And just in case you can’t read the message, they’ve actually put stripper glitter on her face — or the suggestion of it, at least.
This race doesn’t happen in 2017; it happens in 1982.
This is the youth of today’s 50-year-old Audi buyer, not the way it was but the way it was shown to them way back when. It’s a boy — older, thuggish, wearing a converted catcher’s mask. Remember that in the modern idiom, the cherished assumption set of the Eloi, fat means poor. This one looks almost like a sumo wrestler; his skin is dark. The tallest person in the crowd — tall means rich — and effortlessly handsome, dressed in the exercise mufti of the Nor Cal leisure set.
The inclusion of this other girl seems like a staggering error, because she gets dusted right at the start of the race.
If this story is about girls overcoming all odds, then having another girl who is at the back of the pack doesn’t serve the narrative.
Those other kids in the race, from the overweight boys to the hick who actually had an American flag helmet to the stripper-glitter girl? They’re losers and they always will be, just like their loser parents.